This is actually a pretty easy question to answer because WeChat “social algorithm” is rather limited and not like other social media platforms such as Facebook or LinkedIn, rather WeChat has more of an SEO algorithm instead. What you would do on Weibo, Instagram, and Facebook. Remember these are articles, they’re not social posts like Publisher you really don’t need to push more than 4 to 8 pieces of content per But why would you want to pushĬontent daily anyway? Unless you’re looking to become a media or content While a lot of “experts” may make the argument that serviceĪccount will only allow you to push 4 times a month and subscription accountsĪllow you to literally push contents daily. You can really have both, but if you can only manage oneĪccount then we highly recommend the service account instead of a subscriptionĪccount for business looking to engage or promote their product/services. So, which WeChat official account type is better for you? It is actually push through as chat message and the user is notified as if a
“friend” on their WeChat conversion list whenever you push a piece of content With service account, however, you show up as another
#Wechat official account recommend update
They don’t actually know whichĪccount has an update until the open the folder. Subscription accounts they’ve subscribed to. Number of new “messages(article)” that have not been viewed yet from all User’s chat list whenever a new article is published the user only see the With subscriptionīecause all subscription-only shows up under the subscription folder of the While with service you can only push 4 times per month.īut what they don’t really talk about is how the articlesĪre received by the user which makes a rather big difference. Your subscribers is that with subscription accounts you can push once a day
Major difference between the two, at least when it comes to pushing content to While there are many articles out there stating the Is consumed by someone that is subscribed to a Subscription official account vsĪ service official account. I want to quickly go over the difference between how content
#Wechat official account recommend how to
Marketers, and brand ambassadors with a guide on How to Create WeChat Contentsĭifference Between Content on WeChat Service Account vs Subscription So here, I dedicate to my fellow business owner, enraptures, How contents are actually consumed by users on WeChat, how to create a WeChatĬontent strategy that ROIs, and how to create viral and engaging contents on Or e-commerce on WeChat, these have been covered to death. I’m not talking about information on WeChat officialĪccount, WeChat mini-program, WeChat advertising, or WeChat marketing campaigns WeChat still dominates China’s social media scene and noīut even if WeChat is the most recognized social media app and channel to market and grow your business in China, there is surprisingly very little information (at least in English) on how content actually works on the app and how to leverage it to grow your brand in China the right way. While these are definitely popular right now andĪre trending in China. Within the ever-shifting world of social media marketing inĬhina, there is one platform that is definitely the center of focus.
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